AIYA i
The metric tool for an all-in-one platform that analyzes insights from leading social media platforms to track influencers for your business.
Overview
AIYA i is a metric tool designed to measure insights, likes, followers, and influencer impact across various social media platforms. It offers scaled data and enables comparison of growth metrics between different social media channels. Tailored for restaurant and store owners, AIYA i helps users track and manage the growth of their social media presence effectively.
Problem
Merchants have expressed concerns about their data reports from social media platforms, citing a lack of visual display and an apparent disconnect between social media activity and their business performance.
Solution
Create a friendly modern mobile application to addresses these issues by providing clear, visually appealing reports that highlight the correlation between social media engagement and business growth.
Duration
10 Weeks
Roles
Lead Product Designer
UX Researcher
Product Manager
Teams
Product Designer
Product Associate
Graphic Designer
Marketing Team
Business Development Team
Customer Success
Developers
QA
Tools
Discovery
Kick-off meeting
After meeting with stakeholders and the CEO, an idea was proposed to help the company's clients and marketing team launch a product that enables restaurant owner who uses the company's marketing service to track their social media growth using the company's marketing services. Additionally, it allows them to monitor the performance of influencers they hire to boost their business.
Objective
To develop a mobile product that enables restaurant owners using the company’s marketing services to:
Track social media growth across platforms.
Monitor the effectiveness of influencers hired to promote their business.
Road Map
I developed a roadmap to define the goals and identify the deliverables needed for each phase, along with a timeline for the development process. After coordinating with the developers, we have scheduled the project launch for July 2024.
According to market research, Social media management tools are in high demand, with the rise of content creators, influencers, and businesses needing to manage multiple platforms. The industry is projected to grow with the increasing reliance on social media for branding and business.
Social media platforms such as Instagram and TikTok are widely used for personal branding and business marketing. Many users, especially in the creative and business sectors, require tools to analyze optimize their content and impact across these platforms.
Market Research
To assess the impact of an analytics tool, I reviewed industry reports and case studies related to restaurant technology. Here are my findings:
Business Impact
Competitive Analysis
I conducted a competitive analysis to understand our competitor weakness and strength.
I also look at the user feedback from trustpilot.com to have a better understanding of what user wants.
Marketing Service
To better understand what the Marketing Service provides, I worked closely with the marketing team to gain insights into the specific services they offer and the social media platforms they support. This collaboration helped clarify the scope of services available to clients, such as social media management, content creation, and influencer marketing.
By understanding which social media platforms (e.g., Instagram, TikTok and Red) the marketing service supports, I was able to make more informed design decisions about the features and platforms that will be presented in the mobile app. This ensured that the app would align with both the services provided and the platforms where clients are most active, ultimately delivering a more relevant and tailored experience.
These discussions helped define key features, such as:
Real-time social media tracking for supported platforms.
Influencer performance monitoring based on metrics from the platforms used.
Custom dashboards to help restaurant owners manage their social media growth and assess campaign effectiveness on a platform-by-platform basis.
To validate the marketing research, I conducted qualitative user interviews through one-on-one phone conversations with users, in collaboration with the marketing team and customer Success team, to better understand their pain points. We gathered feedback from users currently utilizing the company's marketing services. Here are the key findings:
Clients expressed frustration with being unable to keep track of their likes, views, and engagement metrics across multiple social media platforms. Managing performance across different platforms (e.g., Instagram, Facebook, TikTok) proved to be overwhelming without a centralized tool.
After hiring influencers, clients struggled to track the performance of influencer posts and their impact on the business. They lacked tools to monitor the frequency, content, and engagement of posts from influencers, making it difficult to measure the ROI of influencer marketing campaigns.
Clients found the marketing team's monthly reports to be inconvenient due to the delayed timing. Many clients prefer more real-time access to performance data so they can adjust their marketing strategies as needed, rather than waiting for monthly updates.
User Interview
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Interviews Attempted
Based on the feedback gathered from users, I developed a persona to help gain a deeper understanding of the users’ pain points and their goals. This persona reflects the typical characteristics and needs of restaurant owners using the company's marketing services.
Persona
User Stories
To gain a better understanding of users, I created user stories to identify their needs and challenges as well as outline key features for the MVP:
As a user, I want to track my social media performance.
[so that I can understand which content is performing best and adjust my strategy accordingly.]
Potential Outcome: The user will gain insights into their social media activity, allowing them to adjust posting frequency, content type, and strategies, leading to more targeted interactions and follower growth.
As a user, I want to track my influencers performance.
[so that I can evaluate the effectiveness of influencer partnerships and adjust my marketing strategy accordingly.]
Potential Outcome: The user will be able to analyze influencer performance metrics, enabling them to refine partnership decisions and optimize their marketing strategy for better campaign results and ROI.
As a user, I want to see all my social media performance in one.
[so that I can easily monitor and compare performance across multiple platforms without having to switch between apps.]
Potential Outcome: The user will have a unified view of performance metrics from all social media platforms, allowing them to monitor and compare key insights, streamline their workflow, and make data-driven decisions more efficiently.
API-Based Research
In order to understand what data I can get from social platforms. I conducted an API-Based Research that allows me to have a better understanding of what data we can get and an API Integrating from each different social media platforms.
After gathering detailed information on the available APIs from each social platform, I held discussions with the development team to ensure that the data we plan to pull aligns with the technical architecture.
The API-based research, combined with close collaboration with the development team, has given me a clearer understanding of the data we can extract from social media platforms and how best to integrate it into AIYA i’s product offering. By leveraging this data, we will provide users with actionable insights and performance analytics, helping AIYA i users effectively manage and grow their social media portfolios.
Developer Collaboration
Ideation
During the brainstorming phase of the project, I closely collaborated with the marketing team, sales team, and the CEO to ensure that the user experience aligns with both business objectives and user needs. To maintain a user-centered approach, I facilitated weekly meetings with key stakeholders, where we discussed and ideated on critical features and data presentation within the mobile application. These sessions helped ensure that the design solutions not only addressed user pain points but also supported strategic business goals.
User Flow
Based on the user stories, I have defined the user flow to ensure a smooth and intuitive experience for users as they track their social media performance.
Backend User Flow
Incorporating a CRM backend for the marketing team, I designed a user flow that enables the team to efficiently add users, manage their data, and integrate it seamlessly into the mobile application. This flow ensures that user data is properly managed within the CRM, which serves as the backbone for personalized communication, tracking, and reporting.
Site Mapping
Utilizing the research and defining the goals, user stories, and user flow, I created a site map that addresses both user needs and stakeholder requests.
Wireframe
Building on the site map, I developed wireframes that outline the complete flow of the mobile application, incorporating accessibility features and intuitive design elements to enhance the overall user experience. Drawing inspiration from stock market trading apps known for presenting complex data, I implemented specific graphs to display data in a seamless and user-friendly way. Additionally, as requested by stakeholders, I integrated features like "Levels" to add a unique and engaging element that increases the application's value.
Design
Moodboard
For a data-driven application, I created a moodboard to gather inspiration, utilizing data to design a modern and clean visual user interface.
Design System
I developed a design system to align the designs, colors, and typography, creating a clean, modern user interface with accessibility in mind.
High Fidelity Screens
Inspired by the mood board and with approval from stakeholders and the product manager, I chose a dark theme for version 1.0. This decision aims to create a trendy, clean, and visually appealing user interface while ensuring accessibility.
Developer Hand-off
Using Figma's dev mode, I created detailed annotations and measurements with ease. This helped reduce miscommunication and ensured alignment between the frontend and backend by providing clear data communication for the developers.
Annotation + Measurements
Prototype
To facilitate clear communication between design, development, and QA, I created a prototype to showcase the UI and interactions of the mobile application.
Usability Testing
During the beta testing, one of the key findings from the usability testing was that users were experiencing issues with the login process, particularly after being given access to their passwords. To address this, I redesigned the login flow by incorporating a customized password setup feature. This change aims to minimize confusion during the login process by allowing users to create a password that is familiar and easy to remember, improving the overall user experience and ensuring smoother access to the app.
Measure Success
Two months after launching the AIYA i platform, I observed a 20% increase in user engagement and a 10% improvement in retention rate. These results highlight the effectiveness of our user-focused design, which successfully met user needs and fostered a more engaging and loyal customer base.
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Reflection
Working on the AIYA i project has been a highly rewarding experience that allowed me to apply and expand my skills as a product designer. From the initial research phase to the final implementation, this project challenged me to address complex design problems and collaborate effectively with stakeholders and developers.
One of the first steps in the project was to develop a comprehensive roadmap, which included defining clear goals, identifying necessary deliverables for each phase, and establishing a timeline for development. This strategic planning was crucial in setting the foundation for a successful project execution.
Overall, the AIYA i project provided valuable insights into the complexities of product design and reinforced the importance of thorough planning, user-centered design, and effective collaboration. It was a rewarding journey that not only enhanced my design skills but also underscored the significance of aligning design with user needs and stakeholder expectations.
LOOKING AHEAD
With the initial launch of version 1.0 successfully completed, the next steps involve exploring opportunities for expansion. This may include adding new features, integrating with additional platforms, or expanding the target audience. Scalability will be a key focus, ensuring that the product can handle increased user demands and continue to perform efficiently.
Available on the App Store and Google Play.
